Ecommerce has made it possible for businesses to reach out to more customers than they could have ever imagined. Almost every product today can be bought and sold online.
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The majority of businesses today have an online presence. With new stores emerging online, the competition in the eCommerce industry is becoming more robust by the day. The only way you can cut through this clutter and make your presence known is by making sure your store stands out from the competition.
- Establish Social Media Presence and Create Social Proof
One way of maximizing the impact of your eCommerce store is by establishing a strong social media presence and creating adequate social proof. You should have social media accounts on all the platforms where you can find your customers. This includes Facebook, Instagram, and Twitter, to name a few.
Make Your Ecommerce Startup Stands Out From The Crowd Operating an eCommerce store can be smooth sailing as long as your company is willing to incorporate certain tactics and strategies. Here are seven of those tactics you can use to boost your eCommerce presence and sail toward ongoing profits. Stand Out elsewhere. Standing out doesn’t just refer to your site’s design. It’s also important to make your site stand out across the web SEO and PPC. Search engine optimization (SEO) and pay-per-click (PPC) marketing are two ways to make your site stand out online. SEO is a long-term approach, in which you can increase the.
No matter how impressive your eCommerce store is, unless you drive traffic to it, you can’t expect customers to purchase products from your company. By having a strong social media presence, you can capture millions of genuine leads for your business and even convert them into sales. You will drive natural traffic to your site through potential leads on social media platforms like Facebook or Twitter. Both of these platforms reach millions of people daily.
Having a social media presence is about more than just increasing your sales. It is also about building brand awareness and creating personal connections with your customers that can take your business a long way towards its success. Your brand should be recognizable on all social media platforms and customers should automatically know who you are and what you stand for.
An excellent social media presence can also help you in creating social proof that gives a reason for your customers to patronize your business. By posting reviews and testimonials of customers who have purchased and used your products or services, you can gain the trust of your prospects almost instantly.
- Hire a Developer to Revamp Your Website
While you can find different ways to design your eCommerce website by yourself, it might be in your best interest to fire a website developer. Hiring a professional developer to create and design your eCommerce website will help you stand out from your competition.
A professional developer will be aware of the various aspects you need to include on your website to make it unique, attractive, and compelling enough to convert your visitors into customers. This could include a streamlined website that makes it easier for customers to navigate. By keeping your customers’ needs in mind, a professional will come up with an excellent UX design for your eCommerce website. A UX design will make it as easy and convenient for your customers to make their purchases on your website.
It is easy to find and hire a professional developer if you run an online search on NYC shopify developers. Shopify developers will work closely with your company to create an eCommerce website that meets all your needs and expectations.
- Customer Service and Feedback
You might have a great product to sell, but unless it is useful to your customers, no one will purchase what your company is offering. So the first thing you need to do is focus on your customers.
You will need to listen to your customers’ feedback to discover what they want from your product, what their preferences are, and gain a better understanding of how you can improve your product or service. By understanding what your customer’s needs are, you can find the best way to solve the issues and meet your customer’s demands.
Focus on achieving one-hundred percent customer satisfaction. You can accomplish this by providing quality customer service, which in turn will lead to:
- Increased sales
- Positive public image
- Loyal customers
- Better productivity
- Maximum returns on your investment
- Update and Improve Products
Maintaining high-quality standards is the best way to outdo your competition, especially in the world of eCommerce. But if you want to continue to stand out in the future, you will have to make an effort to meet the changing expectations of your customers. The only way you can do this is by updating and improving your products, which can be done by:
- Staying on top of the latest trends in the industry.
- Engaging with your customers to get their feedback on your products consistently.
- Optimizing your product descriptions to make sure your customers understand your products clearly.
- Establish your Brand Presence
Unless you highlight your USP (Unique Sales Proposition), it can be tough to make your customers choose your products over those of your competitors. This is where your brand presence matters.
Establishing a brand presence is not just about creating a logo for your company. You need to put in a lot of effort to make sure your customers understand what kind of value they can get by purchasing your products and services. Your focus has to be on making it easier for them to identify your brand and relate to it instantly. That’s how you can get them to trust you over your competitors.
Carve your Path to Success
Building an eCommerce store is probably one of the best decisions you have taken to improve your business. Do all you can to make your eCommerce store stand out from the competition and get ready for an influx of new customers.
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Standing out as an ecommerce business can be tough. Today, online retailers abound in practically every niche, and many have gotten their distribution and shipping down to a science.
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What's more, your competitive edge has to be a sharp one: Competing on 'shipping times,' for example, is hardly going to be a value proposition, since customers already expect their orders to arrive at their door in a timely fashion.
So, how else can you foster customer loyalty in an increasingly brand-agnostic world? How do you get people to buy from you when there are so many other options?
Here are several ways in which to get your business noticed.
1. New and improved products
One way to stand out from the crowd is by offering cutting-edge products. If you have the same products as everyone else, you’re going to find it challenging to differentiate yourself. In a scenario like that, price is about the only way you can compete, and that can quickly turn into a race to the bottom.
But, if you stay on top of ecommerce trends and keep an eye on emerging technology and developments, you can be the first to market with a particular product. Alternatively, you can also innovate and develop your own products, or make improvements to existing ones.
New products help to create buzz and excitement for your business. When you’re the only one selling a product, you can easily corner the market. But if you’re relying on manufacturers to furnish your business with new opportunities, know that your competitors are going to jump on those same trends just as soon as they can. When that happens, you need to adapt constantly. But if you can develop your own custom products, you can dominate a market for longer.
Related: 4 Fundamental Strategies for Launching a Successful Ecommerce Startup
2. Branding
Your ecommerce store may not be able to compete on product, price or shipping. If that’s the case, then recognize that your voice is something others can’t duplicate. Even if they can copy your business in every other regard, your branding remains your own.
Look for ways to highlight unique aspects of your business. Do you sell handmade products? Is your business environmentally friendly? Do you offer a better-quality product than your competitors? Is your persona quirky or unique in some way? Could you bring humor to a market that’s fraught with seriousness, or vice versa? Could you use custom packaging as a selling point?
Some of these strategies can be imitated, but there are also those that can’t be easily emulated. Be aware of the difference, and be willing to adapt when your unique selling proposition is no longer unique.
3. Third-party channels
5 Ways To Make Your Ecommerce Site Stand Out As A
If you’re in the ecommerce business, it stands to reason that you have your own site, which is a valuable marketing tool unto itself. But you can’t forget the value of showing up on other people’s platforms, too. Getting links from authority sites will help not only with your SEO, but with your credibility.
One way to take advantage of third-party channels is by guest-posting for them. When you deliver value-adding content to their audiences, you can boost your online profile and gain new customers in the process.
If your business is particularly successful or outstanding in some way, also try responding to Help a Reporter Out (HARO) queries to get featured on news sites and industry blogs.
And, don’t forget: When you get featured on another site, you can use badges on your site to showcase the notable publishers that have mentioned your business.
4. Social proof
Social proof is a credibility indicator. It can encourage new website visitors to place an order with you. And if they’ve been scanning your site for a while without coming to a buying decision, a little social proof can be the tipping point they need.
There are many different ways to leverage social proof on your website. Here are a few examples:
Celebrity endorsement. If celebrities enjoy using or wearing your product, you can highlight them in your imagery.
Customer reviews. Both good and bad reviews have their place, as long as they offer a balanced perspective for future customers.
User-generated content. Encourage your customers to submit pictures of themselves using or wearing your product, if applicable.
Implement “likes.” Allow visitors to “like” or “favorite” products without buying them. Then, display the total “like” count in product listings
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5. A charitable cause
People like to feel that they are doing good for the world, even when they’re shopping online. From the user’s perspective, seeing that you, the brand owner, have donated a portion of your revenue will seem a selfless act. And it will help the user feel good about doing business with you.
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Creating a standout customer experience is all about how you make your customers feel, so a charitable partnership can be powerful.
When you’re looking for a charity or organization to partner up with, find a good fit. Your new partner should be a cause you personally believe in and can get behind. It should also be a cause your leads and customers can support.
Just be careful with your choice: If you’re selling grass-fed organic beef, then giving a part of your proceeds to an animal rights organization might seem strange and even dissonant. So, choose carefully.
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Partnering with a charitable cause can also help from a marketing and PR standpoint, earning you more media exposure. Finally, donating isn’t the tax-accounting nightmare that it used to be, assuming that you use the right cash-flow management systems.
Final thoughts
In the artistic community, it has often been said that you should be an exaggerated version of yourself, especially when you’re in front of your audience. What this means is that you already have certain personal quirks, tendencies and eccentricities, and these should be emphasized rather than hidden.
When an artist works to highlight his or her standout traits through art, the audience has an easier time identifying and connecting.
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The same principle can apply to ecommerce business. Unless you’re Amazon, and you sell every product under the sun, you should work on showcasing your unique personality instead of toning it down. Consider the example of Cards Against Humanity (a self-styled 'party game for horrible people'). One of the reasons this company is so successful is because it is unapologetically offensive. Offense is baked into its product.
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Related: Why Bundling Is the Future for Savvy Ecommerce Entrepreneurs
So, who are you, exactly? Discover what makes you fascinating to others, and use it in your marketing and messaging.